Visibility Score

Visibility Score is the percentage of monitored prompts where your brand is mentioned across AI engines.

Visibility Score is the headline GEO metric: of the prompts you track, in what percentage does your brand appear in the AI-generated answer, averaged across the engines you monitor? Computed as `mentions / total_prompts`, it ranges from 0 to 100 percent. A Visibility Score of 35 percent means your brand appears in 35 of every 100 monitored answers. Track over time — direction matters more than absolute level.

Related terms

Share of Voice (AI)

Share of Voice is your share of brand mentions vs. competitors in the same AI prompt set.

Citation Count

Citation Count is the number of times your URLs are cited as numbered sources in AI answers.

Prompt Set

A Prompt Set is the curated list of buyer-relevant questions you replay weekly across AI engines to measure visibility.

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