Use Cases
GEO looks different in every industry. Six profiles for the verticals where we serve the most customers.
SaaS & B2B Software
When buyers ask AI „what's the best X tool", be the answer
Buyers research SaaS in ChatGPT and Perplexity before they ever reach your site. Here is how GEO works for SaaS brands competing in AI search.
E-Commerce & Retail
When buyers ask AI for product recommendations, be the answer
AI shopping is real and growing. Here is how product brands optimise for ChatGPT, Perplexity and AI shopping assistants.
Marketing Agencies
Add GEO to your stack — be the agency clients ask for
Agencies that ship GEO services to clients in 2026 own the next decade of search consulting. Here is how to operationalise it.
News & Media
Be cited, not summarised away
AI engines summarise the news instead of linking to it. Here is how publishers protect attribution and citation in the new layer.
Legal & Professional Services
Be the cited authority, not the unfound expert
Lawyers, consultants and accountants are in the AI search crosshairs. Here is how to be cited as the trusted authority.
Healthcare & Pharma
High-stakes content needs high-stakes optimisation
Healthcare AI search has the highest stakes — and the highest standards. How pharma, medtech and provider brands optimise responsibly.
See whether your brand shows up in AI search.
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