Share of Voice (AI)

Share of Voice is your share of brand mentions vs. competitors in the same AI prompt set.

SoV

Share of Voice (SoV) in AI search measures your share of total brand mentions across a defined competitor set. Calculated as `your_mentions / total_competitor_mentions × 100`. SoV is the metric that bakes competitive context into the number — a 30 percent SoV that is falling 1 percent per month signals trouble even if absolute mentions stay constant. Track per-engine and aggregated, weight by engine usage in your audience.

Related terms

Visibility Score

Visibility Score is the percentage of monitored prompts where your brand is mentioned across AI engines.

Prompt Set

A Prompt Set is the curated list of buyer-relevant questions you replay weekly across AI engines to measure visibility.

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