Schema.org

Schema.org is the open vocabulary for declaring what content on a page is — Article, Product, Organization, FAQ.

Schema.org is a collaboratively-maintained open vocabulary (originally launched by Google, Bing, Yahoo and Yandex in 2011) for declaring what kind of entity a page represents — Article, Product, Organization, Person, FAQPage, HowTo, Event, etc. Each type has a defined set of fields. AI engines lean on Schema.org because it eliminates ambiguity about what the page „means". The eight types that move the GEO needle today: Organization, WebSite, Article, FAQPage, Product, HowTo, Person, SoftwareApplication.

Related terms

JSON-LD

JSON-LD is the JSON-based syntax for embedding Schema.org structured data inside an HTML page.

Generative Engine Optimization (GEO)

Generative Engine Optimization is the practice of getting your brand mentioned, cited and recommended inside AI-generated answers.

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