Generative Engine Optimization (GEO)

Generative Engine Optimization is the practice of getting your brand mentioned, cited and recommended inside AI-generated answers.

GEOAI SEOLLM SEO

Generative Engine Optimization (GEO) is the discipline of optimizing for visibility in AI search engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. Unlike classical SEO, which optimises for ranking in a search results page, GEO optimises for the *answer surface* — being mentioned in prose, cited as a numbered source, or actively recommended by the model. Tactics include schema markup, third-party trust signal stacking, citation-worthy content structure, and continuous prompt-set monitoring.

Related terms

Answer Engine Optimization (AEO)

Answer Engine Optimization is a near-synonym for GEO, emphasising direct-answer surfaces.

AI Overviews

AI Overviews are generative answer modules above traditional search results, citing 3–6 source pages.

Answer Engine

An Answer Engine is an AI system that returns a synthesised, citation-rich answer instead of a list of links.

Visibility Score

Visibility Score is the percentage of monitored prompts where your brand is mentioned across AI engines.

Citation-Worthy Content

Citation-Worthy Content is content structured so that AI engines pull it as the answer source for relevant prompts.

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